Hi all!
Today I am back with a fun, experimental post. In September, I tested out digital fashion for the first time and wanted to share the results. I got this idea from Safiya Nygaard’s video, which you can watch here. She used a company called DressX, so I did too. I will explain what digital fashion is, its purpose and my personal experience with it. Without further ado, let’s get into it!
WHAT IS DIGITAL FASHION?
Digital fashion is described as the visual representation of clothing. It’s not tangible and cannot be physically worn. The garments are made from pixels, instead of textiles, with the use of computer technology and 3D software. You can browse from a wide selection of outfits online and order whatever piques your interest. Once chosen, the company will require a photo of you, so they can superimpose the design onto your body. You will then receive a downloadable image, that can be uploaded anywhere.
WHAT IS THE PURPOSE OF DIGITAL FASHION?
By now, you must be thinking…what is the point of it? If I cannot actually wear it, why I am wasting my money? Digital fashion allows consumers to live out their fast-fashion fantasies, whilst drastically reducing the environmental impact. A lot of waste is generated during the design and sampling process of a single garment. Digital clothing apps provide different outfit combinations to wear, which helps users maximise their wardrobe and lower their carbon footprint. By getting the opportunity to view how something will look beforehand, shoppers will hopefully curb impulse buying, particularly from less sustainable companies. In short, this new phenomenon is wonderful for the planet!
MY EXPERIENCE WITH DIGITAL FASHION!
I purchased the Isabel Dress prior to Halloween, because I wanted a glam, zombie type costume for spooky season. It has a blood splatter design that screamed horror vibes. Instead of ordering a physical outfit online, I took a chance with DressX and the gamble paid off. This particular company requests a photo of you with good lighting and tight undergarments (preferably all in the same colour) so as not to interfere with the final image. As you can see above, I pulled the straps from my tank top down and wore bike shorts. This was to accommodate the dress showing some shoulder. I am so happy with the result. The dress legitimately looks like I am wearing it. I shared a poll on Instagram, to see whether my followers believed it was real or photo-shopped. Every single person said it looked real. Let me know what you think! Overall, I highly recommend trying it out for yourself or just checking out what’s on offer. There are some amazing options! Yes, it can be pricey, but I think it’s a worthy, futuristic solution to a global issue.
Thank you so much for reading! Have you tried digital fashion before? Tell me about your experience!
Peace & Love xoxo